{"id":9819,"date":"2026-02-18T11:41:51","date_gmt":"2026-02-18T11:41:51","guid":{"rendered":"https:\/\/praktiki.uoa.gr\/?p=9819"},"modified":"2026-02-18T11:41:51","modified_gmt":"2026-02-18T11:41:51","slug":"%ce%b1%ce%b3%ce%b3%ce%b5%ce%bb%ce%af%ce%b1-%ce%b3%ce%b9%ce%b1-%ce%b8%ce%ad%cf%83%ce%b7-%cf%80%cf%81%ce%b1%ce%ba%cf%84%ce%b9%ce%ba%ce%ae%cf%82-%ce%ac%cf%83%ce%ba%ce%b7%cf%83%ce%b7%cf%82-%ce%b5%cf%84-3","status":"publish","type":"post","link":"https:\/\/praktiki.uoa.gr\/?p=9819","title":{"rendered":"\u0391\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03b3\u03b9\u03b1 \u0398\u03ad\u03c3\u03b7 \u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae\u03c2 \u0386\u03c3\u03ba\u03b7\u03c3\u03b7\u03c2 – \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03a0\u03b5\u03c1\u03b9\u03bf\u03c5\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03af\u03bf\u03c5 \u0391\u03b8\u03b7\u03bd\u03ce\u03bd (\u0395\u0391\u0394\u03a0\u03a0\u0391), \u0391\u03ba\u03b1\u03b4\u03b7\u03bc\u03af\u03b1\u03c2 33, \u0391\u03b8\u03ae\u03bd\u03b1 -Digital Marketing Intern"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n
 <\/td>\n<\/tr>\n
Digital Marketing Intern<\/td>\n<\/tr>\n
1<\/td>\n<\/tr>\n
1<\/td>\n<\/tr>\n
\u0391\u03c1\u03bc\u03bf\u03b4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c5\u03c0\u03bf\u03c8\u03b7\u03c6\u03af\u03bf\u03c5:
\n– \u03a5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd social media \u03c4\u03b7\u03c2 \u0395\u0391\u0394\u03a0\u03a0\u0391 (\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03b2\u03b4\u03bf\u03bc\u03b1\u03b4\u03b9\u03b1\u03af\u03bf\u03c5 \u03c0\u03bb\u03ac\u03bd\u03bf\u03c5, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c3\u03c7\u03bf\u03bb\u03af\u03c9\u03bd\/\u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd).
\n– \u03a5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b1\u03bd\u03b1\u03ba\u03bf\u03b9\u03bd\u03ce\u03c3\u03b5\u03c9\u03bd\/\u03bd\u03ad\u03c9\u03bd\/\u03ac\u03c1\u03b8\u03c1\u03c9\u03bd \u03c3\u03c4\u03bf website (WordPress) \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03c9\u03bd templates \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03b9\u03ce\u03bd.
\n– \u0392\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 on-page SEO \u03b3\u03b9\u03b1 \u03bd\u03ad\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf (\u03c4\u03af\u03c4\u03bb\u03bf\u03b9, headings, meta description, alt text, \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03af \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03b9), \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2.
\n– \u03a5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c3\u03b5 \u03b1\u03c0\u03bb\u03ad\u03c2 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c3\u03c4\u03bf WooCommerce (\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 stock) \u03ba\u03b1\u03c4\u03cc\u03c0\u03b9\u03bd \u03b1\u03bd\u03ac\u03b8\u03b5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc e-shop manager.
\n– \u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c1\u03bf\u03ae\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 e-shop manager \u03c3\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c3\u03c6\u03ac\u03bb\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ae \u03b1\u03c3\u03c5\u03bd\u03ae\u03b8\u03b9\u03c3\u03c4\u03b7\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2.
\n– \u03a5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c3\u03b5 digital \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03cd\u03bd\u03c4\u03b1\u03be\u03b7 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03c9\u03bd reports \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 (weekly snapshot) \u03bc\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac KPIs.
\n– \u03a4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03b1\u03c1\u03c7\u03b5\u03af\u03bf\u03c5 \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd (\u03c4\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c4\u03b7\u03ba\u03b5, \u03c0\u03cc\u03c4\u03b5, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03b9) \u03b3\u03b9\u03b1 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03b9\u03c7\u03bd\u03b7\u03bb\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n

\u03a0\u03b1\u03c1\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03ba\u03b1\u03b8\u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ac\u03c3\u03ba\u03b7\u03c3\u03b7\u03c2.<\/p>\n

\u0391\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03cc\u03bd\u03c4\u03b1 \u03c5\u03c0\u03bf\u03c8\u03b7\u03c6\u03af\u03bf\u03c5:
\n– \u0395\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7 \u03bc\u03b5 Windows \u03ba\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b3\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u0397\/\u03a5.
\n– \u039a\u03b1\u03bb\u03ae \u03b3\u03bd\u03ce\u03c3\u03b7 \u0391\u03b3\u03b3\u03bb\u03b9\u03ba\u03ce\u03bd (\u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf C1).
\n– \u0395\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7 \u03bc\u03b5 Microsoft Office.
\n– \u0395\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7 \u03bc\u03b5 Social Media \u03ba\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.
\n– \u0395\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7 \u03bc\u03b5 Canva \u03ae \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf.
\n– \u0399\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03cd\u03bd\u03c4\u03b1\u03be\u03b7\u03c2 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf\u03c5, \u03ba\u03b1\u03b8\u03b1\u03c1\u03bf\u03cd \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c3\u03c4\u03b1 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ac, \u03ba\u03b1\u03b9 \u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03bf\u03b4\u03b7\u03b3\u03b9\u03ce\u03bd \u03cd\u03c6\u03bf\u03c5\u03c2.<\/p>\n

\u0395\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ac:
\n– \u0392\u03b1\u03c3\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03b5 WordPress editor \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5.
\n– \u0392\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b5\u03c2 SEO \u03ba\u03b1\u03b9 \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7 \u03bc\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd.
\n– \u0392\u03b1\u03c3\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 KPIs (reach, impressions, clicks, engagement).<\/p>\n

\u03a0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2:
\n– \u0397 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac on-site.
\n– \u039f\/\u0397 \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf\u03c2\/\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7.
\n– \u0391\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd\/\u03c3\u03c4\u03b7\u03bd Marketing Director \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd IT Administrator \u03b3\u03b9\u03b1 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7\u03c2\/\u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7\u03c2.<\/p>\n

\u03a7\u03ce\u03c1\u03bf\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b7 \u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u0386\u03c3\u03ba\u03b7\u03c3\u03b7: \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u0391\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03a0\u03b5\u03c1\u03b9\u03bf\u03c5\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03af\u03bf\u03c5 \u0391\u03b8\u03b7\u03bd\u03ce\u03bd (\u0395\u0391\u0394\u03a0\u03a0\u0391), \u0391\u03ba\u03b1\u03b4\u03b7\u03bc\u03af\u03b1\u03c2 33, \u0391\u03b8\u03ae\u03bd\u03b1<\/td>\n<\/tr>\n

12<\/td>\n<\/tr>\n
\u0395\u03bb\u03bb\u03ac\u03b4\u03b1<\/td>\n<\/tr>\n
\u0391\u03a4\u03a4\u0399\u039a\u0397\u03a3<\/td>\n<\/tr>\n
\u0391\u0398\u0397\u039d\u0391\u0399\u03a9\u039d<\/td>\n<\/tr>\n
 <\/p>\n

\u03a7\u03c9\u03c1\u03af\u03c2 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n
\u03a4\u039c\u0397\u039c\u0391<\/p>\n

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